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Maji

Inclusive Product Design


UX Research


Game Design

Maji was created to translate colours into an auditory experience for those who are unable to experience it as a visual phenomenon.

Research
Intro

Everyone wants to experience colour. Whether you are visually impaired or sighted, colour plays a significant role in our daily lives.


There is a lack of inclusive design regarding the concept of colours for those who are blind, making it difficult for the sighted and the blind to express what they’re each experiencing to the other.

1 mil Legally blind Americans in 20151 mil Legally blind Americans in 20151 mil Legally blind Americans in 2015
Mission

Provide a more inclusive system of communication for blind and sighted children to talk about colours

User Research
Intro

We began our research process by investigating the current state of those affected by either visual impairment or blindness and reached out to the following individuals and institutions that could provide us with insight.

Maji Trailer
Colour—Sound System
Intro

We proposed a new translational language that matches the three artist’s primary colours (RYB) and black and white, with a pentatonic scale of musical notes.


Using this colour—sound language, users are able to mix colours to create new musical chords.

1 mil Legally blind Americans in 2015
1 mil Legally blind Americans in 2015
01. Interactive Books
Intro

A series of five books, each installment explains a particular aspect of the colour—sound system (volume, brightness, colour mixing).

Touch

Press the raised colour areas on the pages of the electronic book

Listen

Hear the colour notes while pressing the buttons

Learn

Get introduced to the sound-colour theory through the series

1 mil Legally blind Americans in 20151 mil Legally blind Americans in 2015
02. Sound Palette
Intro

An interactive keyboard of colours to blend colours and notes together to compose musical art pieces.

Connect

Hold the power button to connect bluetooth to computer

Create

Start creating art by pressing the buttons on the sound palette

Listen

Touch the screen to hear an audio playback and share your creations

1 mil Legally blind Americans in 20151 mil Legally blind Americans in 2015
03. Card Game
Intro

Learn how the colour and sounds relate to one another by playing the Maji card game.

Setup

Each player starts with a set of 5 standard colour cards

Play

Players draw question cards and compete to answer first

Learn

Become familiar with sound—colour matching and colour theory

1 mil Legally blind Americans in 20151 mil Legally blind Americans in 2015